November 25th, 2011

John Lewis opens vir­tual store

John Lewis Virtual Store

John Lewis, the UK depart­ment store, has opened a vir­tual shop within its sis­ter firm Waitrose’s Brighton branch, allow­ing cus­tom­ers to order from the vir­tual wall of products by scan­ning QR Codes with their smartphones.

The trial will run until the end of Decem­ber, and the products on offer include items from John Lewis’ “top […]