A handy collection of the latest marketing, communications and mobile statistics. Click on the section title in the list below to go directly to that section.
Mobile
•How big is the mobile market?
•How important is the mobile market?
•UK Smartphone Share and Usage
•SMS is still the king of mobile
•How did the spend on ‘mobile ad formats’ breakdown in 2010?
•What will be the top 10 consumer mobile applications for 2012?
•What are the most popular categories of apps?
•What are the most used apps (in the U.S.)?
Mobile
•How big is the mobile market?
5.3 billion mobile device subscriptions worldwide by 2011
Equal to 77% of the world population
The International Telecommunication Union (October 2010)
•How important is the mobile market?
The number of people accessing the internet via mobile expected to overtake the PC within five years
That’s 1 billion mobile web users by 2015
The ITU (February 2010)
By 2011, over 85% of new handsets will be able to access the mobile Web
60% of handsets shipped in mature markets will be smart phones
Gartner (March 2010)
Apple sold 16.24 million iPhones in 2010, up 86% on last year’s quarter
Apple Computers Inc
Tablet device sales to reach 81 million by 2015
Juniper Research
Smartphone users to quadruple and exceed 1billion by 2013
Parks Associates
Smartphone traffic on wireless networks will increase 700% by 2016
Informa Telecoms & Media
Forecast: 76.9 billion mobile apps downloads by 2014
IDC
In 2010 smart phone sales increased by 72.1% from the previous year, whereas sales for all mobile phones only increased by 31.8%. Smart phones now make up 19.3% of all mobile phone sales.
Gartner (November 2010)
One in five have access to fast mobile Internet (3G or better) services
•UK Smartphone Share and Usage
Smartphone penetration has now reached 33% of British adults
UK: Android (28%) is slightly more popular than the iPhone (26%), with the BlackBerry (14%) coming in third, across the UK
London: The iPhone (42%) is the most popular phone in the capital compared to 15% Android and 11% BlackBerry
iPhone users spend more time on their phone than users of any of the other top models, with 18% spending more than four hours a day on it compared to 4% apiece of Android and BlackBerry users
BlackBerry users are likely to be higher earners, with 10% earning over £50,000 a year compared to 7% of iPhone users and 5% of Android users
Just 4% of iPhone users rank financial management apps in the top 3 they use most, compared to 10% of BlackBerry users
23% of BlackBerry users say they don’t use apps at all
•SMS is still the king of mobile
Estimated number of SMS messages sent worldwide:
2 trillion in 2007
6 trillion in 2010 (est.)
10 trillion in 2013 (est.)
The ITU (Oct 2010)/Portio Research (Feb 2010)
•What is the projected rate of expenditure growth for mobile advertising and marketing worldwide?
$3.6 billion global expenditure on mobile advertising in 2009
$38 billion estimated global expenditure on mobile advertising in 2015
Strategy Analytics (March 2010)
•How did the spend on ‘mobile ad formats’ breakdown in 2010?
Messaging $327 million
Display $202 million
Search $185 million
Video $28 million
45% ‘notice’ mobile advertising
29% of those who notice, respond
Consumer research in UK, Germany and France — The MMA and Lightspeed Research (October 2010)
•What will be the top 10 consumer mobile applications for 2012?
As predicted by Gartner (Nov 2009)
•What are the most popular categories of apps?
1. Games
2. News
3. Maps
4. Social Networking
5. Music
•What are the most used apps (in the U.S.)?
1. Facebook
2. Google Maps
3. The Weather Channel
Nielsen (June 2010)
Facebook has been downloaded 100 million times from leading independent app store, GetJar
46 percent of people globally access a social network every day.It is estimated that there are now over 200 active sites using a wide variety of social networking models.
Every minute, 24 hours of video is uploaded to YouTube. There are more than 2bn video views on YouTube every 24 hours.
Every hour, approximately 10.5 million songs are illegally downloaded.
Everyday 2,300 new Wikipedia articles are created adding to it’s 17 million articles, with contributions from 91,000 active contributors.
“There are more than 150 million active users currently accessing Facebook through their mobile devices. People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.”
Facebook official statistics (August, 2010)
Every day, more than 175 million Facebook user log on to Facebook.
50% of it’s users login every day, 200 million login everyday from a mobile devise.
People spend over 700 billion minutes each month on Facebook with more than 30bn pieces of content (web links, news stories, blog posts, etc.) shared each month, which is an average of 7bn pieces a week.
- 460,000. The average number of new Twitter accounts opened per day during February 2011
- 182%. Increase in number of mobile users over the past year
- 3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet
- 1 week. The time it now takes for users to send a billion Tweets
- 50 million. The average number of Tweets people sent per day, one year ago
- 140 million. The average number of Tweets people sent per day, in the last month
- 456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time)
- 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day
- 177 million. Tweets sent on March 11, 2011
- 572,000. Number of new accounts created on March 12, 2011
- 400. Number of Twitter employees today, compared to 8 in Jan 2008
Twitter (March 2011)
- On July 14, 2011, Google announced that Google+ had reached 10 million users just two weeks after it was launched. After 4 weeks in operation, it had reached 25 million users
- In under a day, the Google+ iPhone app was the most popular free application in the Apple app store.
- Facebook took 3 years to reach 25 million users, Twitter took two and a half years, MySpace took 1 year and 8 months, Google+ took one month!
- More than one million companies have LinkedIn Company Pages.
- There were nearly 2bn people searches on Linkedin during 2010.
- The average profile age on LinkedIn is 40 years, Twitter 35 years. Facebook’s biggest age group of followers is now in the 35–54 range.
- B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013
- Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013
AMR International B2B Online Marketing Assessment and Forecast to 2013
- US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion
- Interactive spending will climb 9.2%, to $51.5 billion this year
eMarketer
- B2B interactive marketing spending will climb to nearly $4.8 billion in 2014
Forrester Research
B2B Social Participation
- 86% of B2B firms are using social media, compared to 82% of B2C outfits
- Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms
- 36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives
BizReport
- 34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers
- 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers
eMarketer
- 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work
Robert Half
B2B Customer Perspective and Buying Process
- 93% of business buyers believe all companies should have a social media presence
- 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them
Buzz Marketing
- 71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs
- 70% of bloggers are talking about brands on their blog organically
- 46% of respondents post about the brands they love (or hate)
- 38% post brand or product reviews
Technorati
- It is estimated that employee dissatisfaction and disengagement cost American businesses between $254 billion and $363 billion every year
- Engaged employees outperform average employees by 20 percent
- Highly engaged employees are 87% less likely to leave their organizations than highly disengaged employees
Corporate Executive Board, 2004
- 44% of engaged employees strongly agree that the conditions of their lives were excellent, in contrast to just 9% of actively disengaged workers
- 54% of disengaged employees say they think their work lives are having a negative effect on their physical health
- 51% of actively disengaged employees feel their work lives are having a negative effect on their psychological well-being
Gallup Management Journal Employee Engagement Index survey of U.S. workers
- 45% of Americans say they are satisfied with their jobs, the lowest since such surveys began in 1987
Time Magazine, January 18, 2010
- 52% of those surveyed reported a decline in job security, saying their job is less secure than it was a year ago, and of those, only half — 49% expressed happiness with their jobs.
- Conversely, 70% of those who think their jobs are more secure say they are happy at work.
The third annual SnagAJob.com Labor Happiness Index
- Only 7% of employees today fully understand their company’s business strategies and what’s expected of them in order to help achieve company goals.”
Robert S. Kaplan and David P. Norton, “The Strategy-Focused Organization,” Harvard Business School Press, 2001
- A recent Gallup poll showed that companies with large numbers of dissatisfied workers experience greater absenteeism and lower productivity—as well as a 51% higher employee turnover rate.”
- Two-thirds of companies feel senior-level executives need to improve their leadership skills
- More than half say senior management must sharpen their strategic thinking and communications abilities
- Almost half of companies say senior managers must improve their teambuilding, vision, and motivational capabilities
A survey of more than 100 organizations with operations throughout the U.S. by ClearRock.
Ratio of reward between CEOs and average workers:
US, 300:1
Europe: about 25:1
US, 1965: 24:1
US, 1980: 40:1
US, 2009: 300:1
In 2005, the average CEO in the United States earned 262 times the pay of the average worker
The top 1% of income earners received 17% of all income in the year 2003 and 21.3% in 2006. That’s up from 12.8% for the top 1% in 1982.”
“Walmart CEO Pay: More in an Hour Than Workers Get All Year?”
