January 16th, 2012

IDG: More than 90% of iPad own­ers use it at work

91% of IT and busi­ness pro­fes­sion­als who own an iPad said they use the device at work, accord­ing to “The iPad for Busi­ness Sur­vey 2012 pub­lished today by IDG Con­nect, a divi­sion of Inter­na­tional Data Group. The sur­vey is based on inter­views with busi­ness and IT pro­fes­sion­als from regions across the world.

The sur­vey found that 51% “always” use their iPad at work, while 40% said it is used there “some­times.” In the Middle East and Africa, more than 70% always use it at work.

And 12% of work­ers indic­ated that the iPad has “com­pletely replaced” their laptop. Another 54% said the iPad has “partly” replaced their laptop — com­ple­ment­ing it whilst on the move.

iPad Use at Work

IDG Con­nect

If a major­ity of pro­fes­sion­als still use laptops, the iPad has cer­tainly cur­tailed usage levels,” the sur­vey states. “Nearly three-​quarters of respond­ents say that they ‘carry their laptop around less’ now that they own an iPad.”

The iPad has also had an effect on desktop PC use, but to far less a degree. 6% of respond­ents said the iPad has “com­pletely” replaced their desktop and 33% said the iPad has “partly” replaced their desktop.

For most, the iPad isn’t a sub­sti­tute for an exist­ing tool or device,” IDG said. “Instead, it’s a sup­ple­ment, albeit one with func­tion­al­ity that over­laps with other devices. As a res­ult, the iPad seems to have carved out a niche for itself at the par­tial expense of sev­eral rival form factors.”

The most com­mon use of the iPad among pro­fes­sion­als is Web brows­ing, which 79% said they “always” use the device for. Read­ing fol­lowed closely with 76%, news con­sump­tion had 73%, and work com­mu­nic­a­tion earned 54%. Over 70% now claim to buy fewer prin­ted books and newspapers.iPad Device Replacement

The iPad has quickly become an IT pro­fes­sion­als’ favour­ite device for com­put­ing whilst on the move, with 79% say­ing they “always” use their iPads out­side of their home.

iPad Location

IDG Con­nect

In their last quarterly earn­ings report in Octo­ber, Apple offi­cials revealed that 90% of the For­tune 500 were deploy­ing or test­ing the iPad, even though the device had only been avail­able on the mar­ket for 18 months.

The iPad’s pres­ence at work has been boos­ted by employ­ees who have pur­chased them with their own money. The sur­vey reveals that over­all, about a quarter of respond­ents have their iPad sup­plied by their employer. This climbs sharply in Africa (47%) and Europe (40%).

iPad Use

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