Following the successful launch of its one-touch payment iPhone app in the US, Starbucks is planning to roll it out across its 700 coffee shops in the UK and Ireland.
The app will be available on 5 January 2012 and will allow customers to pay using their iphone or iPod Touch. Starbucks estimates that it will shave around 10 seconds off the time it takes to pay for coffee.
Customers with a registered Starbucks Card, part of the chain’s loyalty programme, will also be able to link the balance on their reward card to the Starbucks app via a unique barcode in the app that can be scanned at the till.
Starbucks first launched the app across its 6,800 stores in the US, earlier this year and, so far, more than 20 million transactions have been processed through the app.
“We wanted to find a way for them to pay in the quickest way possible. Because our customers want it, we have created our own custom-built mobile payment technology rather than waiting for the near field communication technology which is currently not widely available.” Brian Waring, vice president, marketing and category, Starbucks UK and Ireland
One in five Starbucks customers in the UK already pay for their coffee with the Starbucks card, but it remains to be seen whether their UK customers will take to the app as well as their customers in the US have.
Brian Waring, vice president, marketing and category, Starbucks UK and Ireland, said: “We’re always thinking of new ways to add value to our customers and give them more reasons to choose Starbucks.”
The launch of the payment app in the UK comes on the back of its recent roll-out of free WiFi and the iTunes ‘Pick of the Week’ service across its UK shops.