November 24th, 2011

Star­bucks to roll out mobile pay­ment in the UK

Starbucks iOS AppFol­low­ing the suc­cess­ful launch of its one-​touch pay­ment iPhone app in the US, Star­bucks is plan­ning to roll it out across its 700 cof­fee shops in the UK and Ireland.

The app will be avail­able on 5 Janu­ary 2012 and will allow cus­tom­ers to pay using their iphone or iPod Touch. Star­bucks estim­ates that it will shave around 10 seconds off the time it takes to pay for coffee.

Cus­tom­ers with a registered Star­bucks Card, part of the chain’s loy­alty pro­gramme, will also be able to link the bal­ance on their reward card to the Star­bucks app via a unique bar­code in the app that can be scanned at the till.

Star­bucks first launched the app across its 6,800 stores in the US, earlier this year and, so far, more than 20 mil­lion trans­ac­tions have been pro­cessed through the app.

We wanted to find a way for them to pay in the quick­est way pos­sible. Because our cus­tom­ers want it, we have cre­ated our own custom-​built mobile pay­ment tech­no­logy rather than wait­ing for the near field com­mu­nic­a­tion tech­no­logy which is cur­rently not widely avail­able.” Brian War­ing, vice pres­id­ent, mar­ket­ing and cat­egory, Star­bucks UK and Ireland

One in five Star­bucks cus­tom­ers in the UK already pay for their cof­fee with the Star­bucks card, but it remains to be seen whether their UK cus­tom­ers will take to the app as well as their cus­tom­ers in the US have.

Brian War­ing, vice pres­id­ent, mar­ket­ing and cat­egory, Star­bucks UK and Ire­land, said: “We’re always think­ing of new ways to add value to our cus­tom­ers and give them more reas­ons to choose Starbucks.”

The launch of the pay­ment app in the UK comes on the back of its recent roll-​out of free WiFi and the iTunes ‘Pick of the Week’ ser­vice across its UK shops.

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