November 11th, 2011

Microsoft builds largest windows phone ever in middle of NYC.


Windows Phone NYC


Bang in the middle of one of New York City’s more popular outdoor picnic areas, Herald Square, just a few feet away from the world’s largest Macy’s store, Microsoft this week unveiled a 55 foot tall ‘mobile phone’.

The event was to draw attention to the launch of three new Windows Phones – the Samsung Focus S, Focus Flash and HTC Radar 4G, based on Windows Phone 7.5.

Obviously the large ‘phone’ is not a phone in any meaningful sense – large tiled screens display video feeds transmitted from a control room, and move out of place to accommodate live stage performances. (A midday calisthenics session appeared to be a surprisingly hit with both locals and tourists, but watching Microsoft hosting a Far East Movement concert did smack of watching your dad trying to dance…)

There were functioning Windows Phones on hand as well, in a makeshift showroom, though they weren’t quite as popular as the six stories high version. Judge for yourself…



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