Bang in the middle of one of New York City’s more popular outdoor picnic areas, Herald Square, just a few feet away from the world’s largest Macy’s store, Microsoft this week unveiled a 55 foot tall ‘mobile phone’.
The event was to draw attention to the launch of three new Windows Phones – the Samsung Focus S, Focus Flash and HTC Radar 4G, based on Windows Phone 7.5.
Obviously the large ‘phone’ is not a phone in any meaningful sense – large tiled screens display video feeds transmitted from a control room, and move out of place to accommodate live stage performances. (A midday calisthenics session appeared to be a surprisingly hit with both locals and tourists, but watching Microsoft hosting a Far East Movement concert did smack of watching your dad trying to dance…)
There were functioning Windows Phones on hand as well, in a makeshift showroom, though they weren’t quite as popular as the six stories high version. Judge for yourself…