November 11th, 2011

Microsoft builds largest win­dows phone ever in middle of NYC.

Windows Phone NYC Microsoft builds largest windows phone ever in middle of NYC.

Bang in the middle of one of New York City’s more pop­u­lar out­door pic­nic areas, Her­ald Square, just a few feet away from the world’s largest Macy’s store, Microsoft this week unveiled a 55 foot tall ‘mobile phone’.

The event was to draw atten­tion to the launch of three new Win­dows Phones — the Sam­sung Focus S, Focus Flash and HTC Radar 4G, based on Win­dows Phone 7.5.

Obvi­ously the large ‘phone’ is not a phone in any mean­ing­ful sense — large tiled screens dis­play video feeds trans­mit­ted from a con­trol room, and move out of place to accom­mod­ate live stage per­form­ances. (A mid­day calis­then­ics ses­sion appeared to be a sur­pris­ingly hit with both loc­als and tour­ists, but watch­ing Microsoft host­ing a Far East Move­ment con­cert did smack of watch­ing your dad try­ing to dance…)

There were func­tion­ing Win­dows Phones on hand as well, in a make­shift show­room, though they weren’t quite as pop­u­lar as the six stor­ies high ver­sion. Judge for yourself…

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