November 4th, 2011

FT digital sub­scrip­tions pass 250,000


ft app 150x89 FT digital subscriptions pass 250,000The Fin­an­cial Times news­pa­per announced that the num­ber of its pay­ing digital sub­scribers has passed the quarter of a mil­lion mark for the first time. This rep­res­ents an increase of more than 30% year on year.

The FT did not elab­or­ate on the types of sub­scrip­tions people are tak­ing or the take-​up num­ber of its HTML 5 based web app that it launched on June 7. Access to that was free dur­ing the first week, after which users needed to take out a subscription.

The FT charges £233.48 for a stand­ard annual sub­scrip­tion and £337.48 for a premium subscription.

In August it removed the FT app from the Apple Store. It was not will­ing to meet Apple’s stand­ard require­ments – to retain sub­scriber data and a 30% cut of sub­scrip­tions sold through the App Store.

In these uncer­tain eco­nomic times, both indi­vidu­als and com­pan­ies are turn­ing to the Fin­an­cial Times to bring world busi­ness to one place. Our digital licences enable com­pan­ies to access FT journ­al­ism across 40 dif­fer­ent tech­no­logy solu­tions, each designed to increase pro­ductiv­ity.” Cas­par de Bono, Fin­an­cial Times’ Man­aging Dir­ector, B2B

Online the FT is only £151 if you get the week­end paper and pay an extra £1 for the online sub­scrip­tion work­ing out at £2.90 a week.

The FT, as with the New York Times and Wall Street Journal, use a metered model giv­ing away some con­tent for free before charging.

The FT provided the fol­low­ing breakdown:

Of the 250,000 sub­scrip­tions, 100,000 are cor­por­ate sub­scrip­tions from over 2,000 dif­fer­ent licences.

A grow­ing num­ber of busi­nesses, includ­ing pro­fes­sional ser­vices and com­mu­nic­a­tions firms, as well as media own­ers, choose to buy an FT cor­por­ate licence to provide their staff with instant access to Fin­an­cial Times con­tent and services.

Cli­ents include the Hay Group, the Lon­don Stock Exchange and Clif­ford Chance.

Gary Spokes, Know­ledge & Inform­a­tion Man­ager, Hay Group, said: “The Fin­an­cial Times is an invalu­able part­ner for Hay Group. It aligns unri­valled insights into all busi­ness and mar­ket sec­tors with our expert­ise. All of which help us and our cli­ents make bet­ter busi­ness decisions.”

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