The Financial Times newspaper announced that the number of its paying digital subscribers has passed the quarter of a million mark for the first time. This represents an increase of more than 30% year on year.
The FT did not elaborate on the types of subscriptions people are taking or the take-up number of its HTML 5 based web app that it launched on June 7. Access to that was free during the first week, after which users needed to take out a subscription.
The FT charges £233.48 for a standard annual subscription and £337.48 for a premium subscription.
In August it removed the FT app from the Apple Store. It was not willing to meet Apple’s standard requirements – to retain subscriber data and a 30% cut of subscriptions sold through the App Store.
“In these uncertain economic times, both individuals and companies are turning to the Financial Times to bring world business to one place. Our digital licences enable companies to access FT journalism across 40 different technology solutions, each designed to increase productivity.” Caspar de Bono, Financial Times’ Managing Director, B2B
Online the FT is only £151 if you get the weekend paper and pay an extra £1 for the online subscription working out at £2.90 a week.
The FT, as with the New York Times and Wall Street Journal, use a metered model giving away some content for free before charging.
The FT provided the following breakdown:
Of the 250,000 subscriptions, 100,000 are corporate subscriptions from over 2,000 different licences.
A growing number of businesses, including professional services and communications firms, as well as media owners, choose to buy an FT corporate licence to provide their staff with instant access to Financial Times content and services.
Clients include the Hay Group, the London Stock Exchange and Clifford Chance.
Gary Spokes, Knowledge & Information Manager, Hay Group, said: “The Financial Times is an invaluable partner for Hay Group. It aligns unrivalled insights into all business and market sectors with our expertise. All of which help us and our clients make better business decisions.”