IKEA, the home and office furnishings retailer, is using an interactive app on You Tube to create a personalised 3D image of a bedroom based on your Facebook profile. Visitors to youtube.com/IKEAUK are first shown a ‘normal’ YouTube video about bedrooms, before the screen is ‘taken over’ and visitors are invited to log in to Facebook.
Based on the user’s Facebook data and living situation, the tool then generates a 3D bedroom fitted with clickable IKEA items. Each bedroom image includes small, personal details such as photos from the user’s Facebook album hanging on the walls or in frames.
Other features in the 3D showroom include the ability to see detailed product information and to click through to IKEA.co.uk to purchase any home furnishings featured within the bedroom.
The personalized 3D bedroom app is part of IKEA UK’s Go Happy To Bed advertising campaign. An IKEA survey revealed that over 2 million people in the UK live life at home. The home furniture company felt that a bedroom has to reflect the individual’s personality, taste and lifestyle.
“We want you to Go Happy To Bed. Get inspired to turn your bedroom into the perfect sanctuary from the real world. A place that will guarantee you go to sleep with a smile on your face. No matter what your situation we’ll make sure that you Go Happy To Bed.” IKEA statement on YouTube
IKEA bedrooms commercial. “Everything You Need To Go Happy To Bed”.