October 21st, 2011

IKEA uses your Face­book pro­file to per­son­al­ise your bedroom

IKEA, the home and office fur­nish­ings retailer, is using an inter­act­ive app on You Tube to cre­ate a per­son­al­ised 3D image of a bed­room based on your Face­book pro­file. Vis­it­ors to you​tube​.com/​I​K​E​AUK are first shown a ‘nor­mal’ You­Tube video about bed­rooms, before the screen is ‘taken over’ and vis­it­ors are invited to log in to Facebook.

Based on the user’s Face­book data and liv­ing situ­ation, the tool then gen­er­ates a 3D bed­room fit­ted with click­able IKEA items. Each bed­room image includes small, per­sonal details such as pho­tos from the user’s Face­book album hanging on the walls or in frames.

Other fea­tures in the 3D show­room include the abil­ity to see detailed product inform­a­tion and to click through to IKEA​.co​.uk to pur­chase any home fur­nish­ings fea­tured within the bed­room.

The per­son­al­ized 3D bed­room app is part of IKEA UK’s Go Happy To Bed advert­ising cam­paign. An IKEA sur­vey revealed that over 2 mil­lion people in the UK live life at home. The home fur­niture com­pany felt that a bed­room has to reflect the individual’s per­son­al­ity, taste and lifestyle.

We want you to Go Happy To Bed. Get inspired to turn your bed­room into the per­fect sanc­tu­ary from the real world. A place that will guar­an­tee you go to sleep with a smile on your face. No mat­ter what your situ­ation we’ll make sure that you Go Happy To Bed.” IKEA state­ment on YouTube

IKEA bed­rooms com­mer­cial. “Everything You Need To Go Happy To Bed”.

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