October 7th, 2011

Here’s to the crazy ones…

In the week that Steve Jobs passed away, this “Some­thing for the week­end..?” fea­tures the Apple TV com­mer­cial, “Crazy Ones”, which seems to sum up the spirit of Steve and Apple like no other. It was part of Apple’s “Think Dif­fer­ent” cam­paign and cre­ated by their long serving ad agency, Chiat Day.

There are a num­ber of ver­sions of the com­mer­cial. The one-​minute ver­sion fea­tured black-​and-​white foot­age of 17 iconic 20th cen­tury per­son­al­it­ies. In order of appear­ance they were: Albert Ein­stein, Bob Dylan, Mar­tin Luther King, Jr., Richard Bran­son, John Len­non (with Yoko Ono), Buck­min­ster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Cal­las, Mahatma Gandhi, Amelia Ear­hart, Alfred Hitch­cock, Martha Gra­ham, Jim Hen­son (with Ker­mit the Frog), Frank Lloyd Wright and Pablo Picasso. The com­mer­cial ends with an image of a young girl — per­haps rep­res­ent­ing the next gen­er­a­tion — open­ing her closed eyes, as if mak­ing a wish.

Here’s to the crazy ones. The mis­fits. The rebels. The trouble­makers. The round pegs in the square holes. The ones who see things dif­fer­ently. They’re not fond of rules. And they have no respect for the status quo.

You can quote them, dis­agree with them, glor­ify or vil­ify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward.

And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.

The Crazy Ones” — Apple TV Commercial

The voi­ceover was by Richard Drey­fuss. An unaired ver­sion fea­tured the voice of Steve Jobs.

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