October 17th, 2011

Star­bucks extends free weekly iTunes down­load to the UK

Star­bucks has exten­ded its free Apple iTunes “Pick of the Week” offer to the UK. The offer was pre­vi­ously only offered within the United States where the part­ner­ship between Star­bucks and Apple has been act­ive since 2006.

The offer in the UK comes a week after Star­bucks announced that free WiFi is now avail­able in all its UK stores without the need to register.

Digital offers are very import­ant to us and mak­ing WiFi freely avail­able across our stores is the found­a­tion for many other plans we have mov­ing forward…Content part­ner­ships are key and we also have an extremely excit­ing digital pro­gramme ahead for 2012.” Brian War­ing, vice pres­id­ent of mar­ket­ing and cat­egory for Star­bucks UK and Ireland

To qual­ify for the free down­load, cus­tom­ers have to pur­chase a product in one of Starbucks’s 700 UK stores. They will then be handed a “Pick of the Week” down­load card which will give the cus­tomer up to 60 days to redeem the com­pli­ment­ary offer­ing via iTunes.

The first song to be offered for free is James Morrison’s latest track, My Dreams and to mark the launch of the ser­vice, there will also be a free iBook, Lim­it­less by Alan Glynn, avail­able too.

Future artists will include Cold­play, Tony Ben­nett and The Kooks.

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