In a concerted effort to narrow the gap between itself and the number one grocery store in South Korea, Tesco has been looking at ways to bring their stores closer to their customers. Their challenge is that they have fewer stores than the number one grocery store.
One way has been to create ‘virtual stores’ in convenient places. This video shows their first efforts, creating a virtual store in a subway station using posters of products on the supermarket’s shelves with scannable QR codes making it easier for customers to select and order products. (Obviously the availability of WiFi in South Korean subway stations was essential.)
And the results? More than 100,000 people scanned the QR codes, new customer registrations rose by 75%, and online sales went up by 130%