August 12th, 2011

Smart phones to take 28% of mobile hand­set mar­ket this year

Smart phone sales will sur­pass the 420 mil­lion mark in 2011, equi­val­ent to almost 28% of the total global mobile hand­set mar­ket, accord­ing to IMS Research. The ana­lysts also pre­dict that annual sales of smart phones will account for 1bn devices or 50% of all mobile hand­sets sold by the end of 2016 as more afford­able smart phones are launched.

How­ever, not all man­u­fac­tur­ers will bene­fit from the con­tinu­ing surge. Josh Builta, an ana­lyst in IMS’ Mobile Tech­no­lo­gies Group, says: “Des­pite the higher mar­gins for smart­phones, and the seem­ingly insa­ti­able con­sumer appet­ite for con­verged devices, it is clear that not all OEMS are equally posi­tioned to cap­it­al­ize on this mar­ket trend. For instance, LG, des­pite being the third largest OEM in the world, has offered a fairly lim­ited smart­phone port­fo­lio in recent years, a factor that res­ul­ted in the com­pany reach­ing less than a 3% share of the total smart­phone mar­ket in 2010.”

Built also refers to Nokia’s smart­phone prob­lems, which saw them opt for Microsoft’s Win­dows Phone 7 OS in place of the Sym­bian plat­form. In Q2 2011, Nokia repor­ted smart­phone sales fell to 16.7m, down 34% from the same period in 2010.

IMS points out that in recent years, whilst Apple have led the pack, other man­u­fac­tur­ers have also done well. Sam­sung has increased its mar­ket share from around 3% in Q1, 2010 to over 13% in Q2, 2011. At the same time smal­ler smart­phone vendors, not­ably HTC, have also seen their share rise dramatically.

2 comments to Smart phones to take 28% of mobile hand­set mar­ket this year

  • It?s actu­ally a cool and help­ful piece of info. I?m glad that you shared this use­ful info with us. Please keep us informed like this. Thank you for sharing.

  • Very help­ful post man, thanks for the info.

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