August 20th, 2011

Global use of mobile bar­codes still shows rapid growth

i-​nigma have pub­lished their data on mobile bar­code usage for Q2 2011, show­ing that world­wide use is still on path of expo­nen­tial growth.

The high­lights are:

  • Usage in Q2 2011 grew by 52.0% over Q1 2011
  • Daily scans logged from 136 dif­fer­ent coun­tries around the world
  • Bar­code usage in the US con­tin­ues to expand, with Q2 usage up by 80.2% com­pared to Q1/​2011
  • QR Code vis­ib­il­ity in Ger­many, Canada and Aus­tralia was boos­ted by the many brands who adop­ted QR Codes dur­ing Q2/​2011

Top 10 users of mobile bar­codes dur­ing Q2 2011

(1) 1. United States
(3) 2. Ger­many
(4) 3. United King­dom
(2) 4. Italy
(6) 5. Canada
(5) 6. Neth­er­lands
(7) 7. France
(8) 8. Hong Kong
(9) 9. Spain
(17) 10. Australia

() – Pos­i­tion in Q1/​2011

Top 5 grow­ing coun­tries for Q2/​2011

1. Aus­tralia (13.8 % Growth over Q1/​2011)
2. Ger­many (89.0 %)
3. Unted States (80.2 %)
4. Canada (68.8%)
5. Spain (68.6%)

QR Code growth in Q2 2011


Cre­ate your own QR Codes: www​.rosen​berg​.co​.uk/​q​r​-​c​o​d​es/

i-​nigma: www​.​i​-nigma​.com


i-nigma’s notes on their report­ing methodology:

  • These reports are based on the total num­ber of QRcode, Datamat­rix and UPC/​EAN scans recor­ded by the i-​nigma sys­tem dur­ing the rel­ev­ant peri­ods. Because of i-nigma’s prom­in­ence in many mar­kets world­wide, we believe that these num­bers are likely to be indic­at­ive of global mobile bar­code activity
  • The reports do not include activ­ity in Japan, which is known to be well ahead in pop­ular­ity and usage of mobile barcodes
  • For bet­ter rep­res­ent­a­tion of global open mar­ket trends, the reports spe­cific­ally exclude the activ­ity of i-​nigma based solu­tions that are used by our ver­tical customers
  • Top 5 grow­ing coun­tries are from the top 20 coun­tries in mobile bar­codes usage dur­ing Q2/​2011

5 comments to Global use of mobile bar­codes still shows rapid growth

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