July 25th, 2011

Tesco first to roll out free in-​store WiFi

Tesco on iPhoneTesco is plan­ning to roll out free WiFi across its UK stores, allow­ing users to com­pare prices, read product reviews and access their Club­card account online, whilst they shop.

It is cur­rently tri­al­ing free WiFi access in four UK super­mar­kets. If suc­cess­ful, the ser­vice will roll out across its 2,700 UK stores.

Tesco is thought to be the first national super­mar­ket to provide the service.

Whilst provid­ing shop­pers with a ser­vice, free WiFi access will enable Tesco to provide per­son­al­ised incent­ives, such as e-​vouchers, at the point in time when they are most rel­ev­ant to the shopper.

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