July 25th, 2011

Tesco first to roll out free in-store WiFi

Tesco on iPhoneTesco is planning to roll out free WiFi across its UK stores, allowing users to compare prices, read product reviews and access their Clubcard account online, whilst they shop.

It is currently trialing free WiFi access in four UK supermarkets. If successful, the service will roll out across its 2,700 UK stores.

Tesco is thought to be the first national supermarket to provide the service.

Whilst providing shoppers with a service, free WiFi access will enable Tesco to provide personalised incentives, such as e-vouchers, at the point in time when they are most relevant to the shopper.

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