June 6th, 2011

80% of Android Market apps downloaded fewer than 100 times

There are now over 200,000 applications in Google’s Android Market, but 80% of all paid for Android Market apps and 20% of free apps have been downloaded fewer than 100 times worldwide, according to Distimo, an analytics company.

Distimo reports that 96 Android Market apps have exceeded the 5 million download milestone, with only one – Google Maps – exceeding 50 million downloads. Five Android Market games top 250,000 worldwide downloads. In contrast, there are ten iOS games in the App Store that generated more than 250,000 downloads within two months in the U.S. alone.

Distimo also noted that the refresh rate of the all important ‘Top Applications’ charts is far higher on iOS than on Android. In April 2011, there 94 different apps (free or paid) landed a ‘Top 10’ position in the App Store, compared to only 26 in Android Market.

“It is more challenging for developers in the Google Android Market than in the Apple App Store to monetize using a one-off fee monetization model,” writes Distimo data analyst Hendrik Koekkoek on the Distimo blog. “We found that only two paid applications have been downloaded more than half a million times in the Google Android Market worldwide to date, while six paid applications in the Apple App Store for iPhone generate the same number of downloads within a two-month timeframe in the United States alone.”

Last month, Distimo reported that Android Market now offers more free mobile apps than the Apple App Store, with more than 134,000 free apps compared to almost 122,000 in the App store. Distimo adds that at its current rate of growth Android Market is expected to offer more mobile apps than any other store by this autumn. However, as Distimo’s data illustrates that isn’t, in itself, an advantage for developers.

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