April 4th, 2011

Android numbers up, mobile use up, iPhone engagement strongest

Android continued to extend its lead amongst smart phone operating systems, according to two surveys – on in the US and the other in the UK. However, according to the UK survey, Apple’s iOS users remain more engaged than their Android counterparts whilst using their mobile device.

According to a report issued by research firm Comcast, Google’s Android now powers 33% of all smart phones across the US.

This is up from 26% three months earlier. Sony Ericsson, Motorola, HTC, Samsung and LG have all adopted Google’s Android on at least some of their mobile devices, fuelling Android’s growth.

Having sat at the top of the tree until the tail-end of 2010, RIM’s BlackBerry slipped a further 4.6%, and now accounts for 28.9% of the market. Apple’s iOS remains at 25.2%, up just 0.2%.

The figures are from February 2011, before Apple launched the iPad 2.


Android –  33%

BlackBerry – 28.9%

Apple iOS – 25.2%

MS Windows Phone – 7.7%

Microsoft’s Windows Phone dropped 1.3% to 7.7%. Microsoft will be hoping that Nokia’s agreement to adopt Windows Phone next year will help to accelerate their market share growth.

US  smart phone ownership overall is up 13% to almost 70 million over the previous three-month period, which suggests that almost 30% of the total US mobile user base of 234 million people aged 13 and older use a smart phone..

In the UK, a YouGov’s survey for Intelligent Environments of 2,001 people found that 28% of smartphone users now use Android, with 26% using Apple’s iOS, and 14% using Blackberry. Symbian has a 6% share and Microsoft’s Windows Phone trails with 5%.


Android –  28%

Apple iOS – 26%

BlackBerry – 14%

Symbian – 6%

MS Windows Phone – 5%

However, Apple’s share continues to dominate in London where 42% own an iPhone, 15% an Android phone and 11% a Blackberry.

The YouGov survey also found that iPhone users were found to be the heaviest smartphone users, with 18% using their device for four or more hours per day, compared to 4% of Android and Blackberry users.

Almost two thirds (63%) of iPhone users rank social media apps, and 48% rated games apps as the three most used.

Blackberry users were found to shun apps, with 23% having no apps at all.

Android users were generally either younger (36% of 25- to 34-year-olds) or “silver surfers” (25% of retired respondents). Android users were more likely to use travel and mapping apps, with 34% saying these apps were in their top three.

Looking at US mobile usage as a whole, 68.8% of consumers sent text messages in February, up from 67.1% in November 2010, and this remains the most popular service.  The mobile service that enjoyed the largest growth over the three months was social networking: 26.8% of all users now access social networking sites on their mobile devices, a rise of 3.3 percent over three months ago. 24.6% played a mobile game, which is up 2%.

The figures did not provide any definitive answers in the web vs. native app debate. The number of subscribers accessing mobile browsers increased to 38.4%, up 3.1%, whilst 36.6% used downloaded apps, up 3.2%.

Leave a Reply