February 3rd, 2011

News Corp launches The Daily on the iPad

The Daily for iPad

The Daily for iPad

News Corp. chair­man and chief exec­ut­ive Rupert Mur­doch and other exec­ut­ives intro­duced the Daily at an event in New York this week. “Our aim is for the Daily to be the indis­pens­able source for news, inform­a­tion and enter­tain­ment,” said Murdoch.

Each issue will have ori­ginal con­tent, updated dur­ing the day as needed, and will run up to 100 pages. Its design owes more to the graphics-​heavy lay­out of a magazine such as Time or New­s­week than to any newspaper.

Like a Web pub­lic­a­tion, it will include links to Web con­tent and can incor­por­ate live Twit­ter updates. The Daily’s read­ers can also share links via Twit­ter, Face­book and e-​mail. Although recip­i­ents can read shared stor­ies for free, the rest of each edi­tion remains restric­ted to subscribers.

News Corp.‘s press release spells out other not­able fea­tures and lim­it­a­tions. Advert­ising, for example, will mostly be con­fined to full-​page ads instead of tra­di­tional ban­ners. But with bur­eaus only in New York and Los Angeles, backed up by freel­ance con­trib­ut­ors else­where, mean­ing­ful local cov­er­age impossible. Not sur­pris­ingly, it is cur­rently only avail­able from the U.S. app store.

The news­pa­per industry looked to the iPad at launch to ‘save’ the sec­tor from extinc­tion. Even greater hope will be placed on The Daily to lead the way.


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