February 3rd, 2011

News Corp launches The Daily on the iPad

The Daily for iPad

The Daily for iPad

News Corp. chairman and chief executive Rupert Murdoch and other executives introduced the Daily at an event in New York this week. “Our aim is for the Daily to be the indispensable source for news, information and entertainment,” said Murdoch.

Each issue will have original content, updated during the day as needed, and will run up to 100 pages. Its design owes more to the graphics-heavy layout of a magazine such as Time or Newsweek than to any newspaper.

Like a Web publication, it will include links to Web content and can incorporate live Twitter updates. The Daily’s readers can also share links via Twitter, Facebook and e-mail. Although recipients can read shared stories for free, the rest of each edition remains restricted to subscribers.

News Corp.’s press release spells out other notable features and limitations. Advertising, for example, will mostly be confined to full-page ads instead of traditional banners. But with bureaus only in New York and Los Angeles, backed up by freelance contributors elsewhere, meaningful local coverage impossible. Not surprisingly, it is currently only available  from the U.S. app store.

The newspaper industry looked to the iPad at launch to ‘save’ the sector from extinction. Even greater hope will be placed on The Daily to lead the way.


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