November 2nd, 2010

Smartphone traffic to increase 700% by 2015

Average traffic per user in Western Europe will increase from 44mb per month in 2009 to 736mb in 2015. Image © New York Times

Research firm Informa Telecoms & Media calculates that smartphone traffic on wireless networks will increase 700 percent over the next five years.

Informa estimates that in the US, where the disparity between smartphone and non-smartphone traffic is the greatest, about 86 percent of mobile data traffic today is generated by smartphone users. And Informa predicts that smartphone average traffic per user (ATPU) in North America will increase from 85 MB per month today to 776 MB per month by 2015.

In Western Europe, the firm said smartphone ATPU will increase from under 44 MB per month in 2009 to more than 736 MB per month in 2015.

According to Informa the highest smartphone ATPU is in South Korea and Japan with an ATPU of 271 MB per month in South Korea and 199 MB per month in Japan in 2010 – two to three times higher than the global average.

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